The Guardian and Observer
• Creative concept
• Art direction
The newspaper's 2015 charity appeal in aid of the refugees, which raised a record £2.6 million for six charities around the world.
The project required a sensitive approach with an empowering creative that could be rolled out across many assets. A simple, sober creative of feet from all walks of life, standing together, was created, photographed and rolled out across
all online and print assets within four days.