Guardian Members and Soho Theatre
• Creative concept
• Art direction
• Hand lettering
Identity and marketing material created for a one-day event featuring journalists, politicians and comedians in an “alternative party conference”.
The brief was to create a bold, playful visual identity. Spray paint effect typography, a shocking pink palette and stark black and white photography created a punky, anarchic feel. Hand-lettered "graffiti" added to give a spontaneous quality to posters and the event programme.
Campaign deliverables included press and online ads to promote the event, with an A5 programme, presentation graphics, rosettes and a series of provocative posters for the event itself.