• Art direction
• Print production
Art direction and design of various assets for the Guardian’s sponsorship of Glastonbury 2016. Following on from the success of 2015's 'Expand your mind' theme, a similar bold approach was taken for the 2016 festival look and feel.
A new illustrator was commissioned to create an abstract, iconic design for the cover of the 64 page mini guide. Inside, the layout of the guide's was designed with a strong editorial feel, using bright colours, cut out imagery and strong typography.
The guide was distributed to 170,000 festival goers as they arrived on site. Other campaign deliverables included five rucksacks, each with a different design, press and online advertising.