• Creative concept
• Art direction
Concept, art direction and design of a variety of assets for the Guardian’s sponsorship of Glastonbury 2015.
The concept centred around the idea of ‘expanding your mind’ – a nod to the psychedelic 1960s and the festival’s history.
An illustrator was briefed to create the cover design, along with a series of doodles which were scattered throughout the 64 page mini guide. The mini guide layout was designed to be bright and bold, and included a map, festival information, editorial content and a full listings section. It was distributed to 170,000 festival goers as they arrived on site.
Other campaign deliverables included four collectable rucksack designs, t-shirts, press and online advertising as well as on-site point of sales marquees, flags and posters, all carrying the creative.